Blog
The ROI of Content Syndication
Introduction According to forbes.com, 51% of content consumption comes from organic search, 62% of marketers say content marketing produces their highest ROI and a whopping 92% of marketers say content drives long-term ROI. This means that content is likely your most valuable marketing asset. And yet, the majority of content created by marketing teams is underutilized or goes unused (forbes.com). In the current market environment, budgets are tight and teams are under pressure to do more with less, which means every piece of content must pull its weight. Content is your most important investment. To maximize return on investment [...]
Central, Self-Service Bio Management for Drupal Universities
Challenges of Biography Management in Higher Ed Biography pages are a vital part of online marketing efforts of universities and can be an important tool for self-promotion for your staff and guests. Keeping staff profile pages and other biographies consistent, up-to-date and on-brand is already challenging, but with the added complexity of managing that content across dozens if not hundreds of sites, it's easy to lose track and risk missing, outdated and inconsistent profile pages across your web portfolio. Assume a faculty member's title has changed, or they've won an award, and you're expected to update that information across [...]
How to: Central Taxonomy Management for Drupal in Higher Ed
Introduction Split between landing pages, news articles, biographies, events and educational content, large universities serve tens of thousands of unique content pieces with thousands of entries added every year. Content governance at this scale is a massive undertaking, and without the right tools to support central content and metadata management, it's easy to lose track and end up with chaos. If you're managing hundreds or thousands of Drupal sites for a large university, you know how critical taxonomies are— they power search, filters, tagging, and personalization. But the bigger your site structure grows, the more difficult taxonomy management and [...]
How to: Central News Hub in Drupal
Introduction If you're responsible for content marketing in a university or large organization, your news matters. Whether you're sharing research updates, putting student or employee success in the spotlight or announcing campus/organization events, getting the right content in front of the right people is essential for engagement, trust and your brand reputation. But large organizations typically have to manage tens if not hundreds of websites. Think faculties, departments, research centers, student portals for universities or regional offices, brand microsites, internal platforms, and product-specific portals for enterprises. Each site and editorial team has their own rhythm, audience, and publishing needs. [...]
How Content Cloud is Changing Headless Drupal Development
For developers working with headless and decoupled Drupal, the process has often been a double-edged sword. While the flexibility and scalability of a headless approach are undeniable, the backend work required—setting up REST endpoints, handling GraphQL queries, and ensuring seamless content delivery—has traditionally eaten up a significant portion of development time.
