Solutions
Providing consistent messaging and branding through relevant and up-to-date content across your whole digital portfolio is challenging. Our off-the-shelf solutions for content standardization, customization and localization at scale make it easy to maximize your content’s lifetime value, improve your SEO and only serve the most relevant and up-to-date content to your target audience to boost engagement and conversions.
If you experience…
We help you achieve…
Use-cases
1.
Content Syndication
Centralize the creation and update of landing pages, with automated distribution to all relevant sites. Enable per-site customizations to reflect regional differences and nuances and allow editors to share localized versions back to the repository for other sites to adapt and adjust. Opt in to global canonical URLs to improve your SEO by avoiding duplicate content penalties.
Example Scenario: The corporate communications team updates the company’s mission statement and corporate social responsibility (CSR) initiatives. Once updated in the central content repository, Content Sync instantly updates these pages across hundreds of global and regional sites. Content Sync’s compatibility guarantee with all contrib and custom modules ensures that the updated content is consistent. Regional managers have the option to add localized CSR projects or highlight local community engagement activities. This ensures that stakeholders worldwide receive a consistent core message, while also appreciating local engagement and initiatives, fostering a stronger connection with the brand.
2.
Composable Content
Marketing teams create and update reusable content elements like product feature blocks. These elements are shared across various sites, with the option for local marketing teams to customize them with additional or localized information. Pull in parts of the content from your Product Information Management tool, let marketers add their own marketing materials and let Content Sync handle the distribution.
Example Scenario: The central marketing team updates a product feature block to highlight a new software feature. This block is then imported by regional teams across the globe, who add local customer testimonials or region-specific benefits to the block before including it in their product pages, ensuring that the core product messaging is consistent while also catering to local market nuances.
3.
Content Cloud API
Aggregate and deliver localized content for app development, leveraging a global, high-speed content API for quick access and a responsive image API for optimized visuals. Use auto-generated client libraries to facilitate rapid development across web and mobile platforms to increase the speed of innovation at your organization and respond to market trends quickly.
Example Scenario: A global corporation develops a customer engagement app, pulling content from various regional sites using Content Sync’s Content Cloud. Each region has tailored its content— language, cultural references, product information— to resonate with its local audience. This localized approach enriches the app, making it more relevant and engaging for users worldwide. The development team quickly builds a responsive and user-friendly app using React, enhanced by swift content delivery and optimized images. This strategy not only speeds up the development process but also ensures that the app effectively meets diverse customer needs, improving global user satisfaction.
4.
Content Repositories
Editors publish optional content into a central repository. Local site editors can easily find and import content items into their sites with a click and customize them to fit local market needs. Editors translate the customized content into local languages and share these translations back to the central repository for use by other sites.
Example Scenario: A global enterprise launches a new software product. The central marketing team publishes an announcement article and a series of promotional materials in English into the central content repository. Editors from the French, Spanish, and Japanese markets import the announcement into their local sites. Each team localizes the content, adding specific use cases relevant to their market and translating it into their local language. These translations are then shared back to the central repository, where they become available for other markets that might find them relevant, facilitating efficient content reuse and supporting global marketing strategies with nuanced local engagement.
Leading Content Syndication Tool
Join our happy customers worldwide who are already using Content Sync. Many of the largest organizations in the world trust Content Sync with publishing even their most sensitive content.
