The services run centrally but are integrated directly into Drupal.

The idea is that your team does not have to switch tools. Editors can review, improve, and manage content directly in Drupal where they already work. Central marketing teams can access central dashboards to manage service configuration and view analytics spanning content across all sites.

This bridges the gap between centralization needs of platform teams and decentralization needs of editors, making continuous improvements part of the daily workflow, not something that sits in a silo outside and gets ignored over time.