Yes. During setup, we help teams identify and structure the prompts that are most relevant to their organization. That usually includes important customer or student questions, brand-related topics, competitor comparisons, high-impact market themes, and the questions your audience is already likely to ask. The goal is to start with a focused and meaningful baseline instead of a random list of prompts.

Yes, and it is usually where things get interesting. You can compare your brand with selected competitors on the level of individual prompts. In other words, you see how each of you shows up in the same AI-generated answers. That includes visibility, whether you are being cited, and how you are described. It gives you a more honest view of your position, especially in areas where competitors are already shaping the narrative.

There is no fixed limit. In practice, more is not always better. What works is a structured set of prompts that reflect real questions, core topics, and your priorities. That keeps the data useful. Otherwise, it becomes a long list without clear direction on what to act on.